I Am A Star is a platfrom co-created by the American Refugee Commitee, the design firm IDEO, and the Somali Diaspora. I Am A Star brings together everyday people from around the world to create a humanitarian response to crises in Somalia with the Somali Diaspora leading the way. Launched in 2011 during the famine, ARC was awarded the 2012 Drucker Prize for Social Innovation for the I Am A Star platform.
During this time, I led the creation of I Am A Star’s digital community, building an online platform that brought together everyday people from more than 70 countries to contribute to the humanitarian response.
While maintaining a high level of engagement with a continually changing global audience, I led partnerships with Linkin Parks’ Music For Relief and with the Somali Olympic Committee. With both I co-created campaigns that built an audience of more than 40,000 people and engaged over 200,000 clicks on our social pages in a matter of weeks. With the Somali Olympic Committee I traveled to the 2012 London Olympics and worked with the Somali Olympic Team to raise awareness and funds while they courageously raced for their country.